Watch: Garth Brooks to Unveil ‘Double Live’ Vinyl Release With ‘Walmart Live’ Show Tonight
The online stream will feature Brooks sharing songs and stories from the album, while giving viewers the chance to purchase the live release on vinyl for the first time
Garth Brooks is set to unveil his 'Double Live' vinyl release with a special 'Walmart Live' show tonight, marking a significant moment in the music industry's continued shift towards live streaming and vinyl experiences. This move is a nod to the resurgence of vinyl, which has seen a remarkable comeback in recent years, with many artists and labels releasing exclusive vinyl content to cater to fans' growing appetite for physical music formats.
The 'Walmart Live' show will offer an intimate setting for Brooks to share songs and stories from the album, providing fans with a unique opportunity to engage with the artist and his music. By partnering with Walmart, Brooks is also making the live release accessible to a wide audience, allowing viewers to purchase the vinyl for the first time. This collaboration highlights the evolving role of retailers in the music industry, as they continue to adapt to changing consumer habits and preferences.
As the music industry continues to navigate the impact of the pandemic on live events and album releases, Brooks' 'Walmart Live' show serves as a notable example of innovative marketing and fan engagement. To watch next: how Brooks' 'Double Live' vinyl release performs in the market, and whether other artists will follow suit with similar live streaming and vinyl experiences. Additionally, the success of this partnership may signal a new wave of collaborations between artists, retailers, and streaming platforms.
Originally reported by rollingstone.com. NewsAbroad adds analysis for culture, style & media readers.