How KROQ’s ‘Klein/Ally Show’ Slogged Its Way to the Top in Los Angeles Radio Morning Drive
As KROQ gets ready to hold the 35th edition of its “Almost Acoustic Christmas” concert event next month, the “world famous” alternative rock station has even more reason to celebrate: Not only did the station hit its best ratings in September since Summer 2004, but KROQ is once a
The success of KROQ's "Klein/Ally Show" in the Los Angeles radio morning drive is a significant milestone for the station, marking a major comeback in ratings after nearly two decades. This achievement is particularly noteworthy in the context of the evolving media landscape, where traditional radio is facing increasing competition from digital streaming services. The fact that KROQ has managed to not only survive but thrive in this environment is a testament to the enduring power of terrestrial radio and the importance of strong on-air talent in driving audience engagement.
The "Klein/Ally Show" has clearly resonated with Los Angeles listeners, and its success has contributed to KROQ's overall ratings boost. This is a significant win for the station, especially in the competitive morning drive time slot. As the media industry continues to shift towards more personalized and on-demand content, the fact that a traditional radio show can still attract and retain a large audience is a notable achievement. It will be interesting to see how KROQ builds on this momentum, particularly as it approaches the 35th edition of its "Almost Acoustic Christmas" concert event, which is likely to draw significant attention and publicity.
As KROQ looks to the future, it will be worth watching how the station continues to balance its traditional radio offerings with the demands of a rapidly changing media landscape. The success of the "Klein/Ally Show" suggests that there is still a strong appetite for live, personality-driven radio content, and it will be interesting to see how KROQ leverages this success to drive further growth and engagement. With its "Almost Acoustic Christmas" event on the horizon, KROQ is well-positioned to capitalize on its current momentum and solidify its position as a leading voice in Los Angeles radio.
Originally reported by variety.com. NewsAbroad adds analysis for culture, style & media readers.